Your DTC e-commerce
growth shouldn't feel like
guessing.
You already know something's off.
These aren't separate problems. They're symptoms of one structural issue.
The system underneath is fragmented.
Creative gets briefed by one team. Media gets bought by another. KPIs get reported by a third.
The cost isn't the work. It's the lag between the parts.
That lag is what makes growth feel like guessing.
The fix isn't more effort. It's a tighter system.
Creative, Meta, and KPIs running as one connected system.
Creative direction tied to KPI movement.
Media decisions driven by the same KPIs.
The KPI loop that wires it together.
What working with STMG actually looks like.
01
No account managers, no junior touchpoints. Communication and decisions go to Steve directly. The fastest path between a question and an answer is no one in the middle.
02
Every report makes the call clear: what's working, what isn't, what's getting changed next. No buzzwords, no padding, no slides built to fill time.
03
You'll know why Steve scaled a campaign, cut a creative, or shifted the budget. The rationale behind every decision is part of the deliverable, not a follow-up question.
04
Decisions get made with you, in real time, on the same data Steve is reading. The work happens alongside you, not in a black box.
Inside The Growth Engine.
Concepts, hook variants, brief-to-asset pipeline. Production tied to KPI movement, not aesthetic direction.
Testing framework, account structure, audience strategy, budget allocation, scaling and cut decisions.
MER, aMER, CAC, AOV, LTV tracked, read, and translated into creative and media decisions.
Using KPI data to guide pricing, offer architecture, retention, and where the next dollar should land across the business.
What changes when one Growth Operator owns the whole system.
Decisions move at the speed of the data.
Creative grounded in what just happened.
Accountability sits in one place.
Strategy compounds across decisions.
That structure only matters if the operator running it has the reps. Here's who that is.
Meet the operator behind STMG.
Five years inside DTC growth taught Steve one thing: most growth problems aren't strategy problems. They're structure problems. The brands that scale aren't the ones with smarter ideas. They're the ones where creative, media, and KPIs sit close enough together that a decision in one place actually moves the others.
He's run that model for 30+ DTC brands across $20M+ in managed Meta spend (apparel, supplements, health and fitness, home goods, and more) across senior agency roles as Marketing Strategist, Growth Strategist, and Sr. Growth Lead.
STMG exists because traditional agencies carry too much bloat. Too many people with input, too many layers between the data and the decision, too much friction between the client and the work. STMG is that model rebuilt without the bloat: one Growth Operator owning the whole system, no handoffs, no translation lag.
How Steve Thinks About Growth
Structure decides the ceiling.
Creative, media, and KPIs are one system, not three.
Strategy that doesn't change the next move isn't strategy.
Growth is bigger than Meta.
Built for a specific kind of DTC brand.
The right fit
- ✓ DTC brands running $500K–$5M in annual revenue
- ✓ Putting $10K–$100K/month into Meta
- ✓ Founders who own the growth function and want a senior Growth Operator running it with them, not above them
- ✓ Brands where creative, media, and KPIs are happening but aren't connected, and the founder feels the gap
- ✓ Operators who've worked with agencies before and know exactly what they don't want from this engagement
Not the right fit
- Brands below $500K revenue or under $5K/month Meta spend
- Anyone optimizing for the cheapest media buyer, not the best-fit operator
- Founders who'd rather work through account managers than directly with the operator running the system
See exactly where your growth is bottlenecked.
The Scorecard runs on the same four systems The Growth Engine is built on: Creative, Meta, KPIs, and the business leverage underneath all of it. You score each one against a clear set of bands, get a total out of 100, and find out which system is most likely limiting your growth right now.
What you'll get
A total Growth Score, calibrated to what your system can actually support right now. The lowest-scoring category called out and interpreted, with a clear read on what your weakest system is most likely telling you. And a direct answer to the question every founder is sitting with: is this business actually set up to scale, or am I about to pour more spend into something that isn't ready for it.
The DTC Growth Scorecard
A Growth Operator under the hood of your account.
What's included
Common questions from founders.
Usually, yes, though it's not required. The Diagnostic is the lowest-friction way to see how this work gets done before committing to a full engagement, and the $250 is credited toward your first month if you move forward with The Growth Engine. If you already know you want the full engagement, you can skip directly to a discovery call.
Steve does. He owns creative direction, media decisions, and KPI reads. Every meaningful call on the engagement sits with him. No account managers, no junior handoffs, no translation layer between strategy and execution. That's the operator-led model, and it's the structural reason this works.
The first 30 days is foundation work. Access is set up across all relevant channels, and Steve runs a full diagnostic, builds the strategy plan, and starts executing on the highest-leverage moves. Meta account restructuring (if needed) happens in the first week or two. KPI tracking is established, the first creative briefs go out, and the initial quick-win projects get shipped. By the end of the first 30 days, the operating loop is in place: KPIs informing briefs, briefs informing creative, creative feeding tests, tests feeding the next read.
This is a common setup, and one we work well alongside. Many founders come to us because their existing team knows the business inside and out and runs other channels well, but there's a clear gap in Paid Social performance. The Growth Engine integrates with the existing team: STMG takes ownership of Paid Social, creative, and business-level KPI reporting, while the rest of the team keeps driving the channels they're strongest in. The engagements tend to run highly collaboratively from there.
That's fine. Most brands aren't running only Meta. The Growth Engine is built around Meta and the creative system that feeds it, with the KPI work covering the broader business picture: MER, CAC, LTV. As long as Meta is a meaningful piece of your growth, and you fit the revenue and spend windows above, you're in the right place.
Engagements run month-to-month. The recommended minimum is 3 months. The first 30 days is establishment work, and the real signal on whether the engagement is working shows up after the system has had time to compound. If at any point the engagement isn't producing what it should, no one's locked in.
When you're ready, here's how to start.
Score your growth system out of 100 in 15 minutes. The right move if you're not sure yet what's actually limiting your growth.
60 minutes with Steve and a full diagnostic delivered within 7 days. The right move if you want an expert to take a look under the hood of your actual account before committing further.
One Growth Operator owning creative, Meta, and KPIs. The full system, running as one operation. The right move when you're ready to put it in motion.
