Find the one constraint capping your growth.
The Growth Diagnostic puts a senior operator inside your actual account to run the analysis personally. Within seven days, you get a straight read on which system is the real constraint, what's causing it, and exactly what to do next.
Behind the system
30+ DTC brands
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$20M+ in managed Meta spend
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5+ years inside DTC growth
The Problem
You already know something's off.
You've been watching the numbers long enough to know it. The same questions keep coming up. The answers don't.
MER is stuck.
The number hasn't moved in months. More spend doesn't lift it. Less spend doesn't break it. It just sits.
CAC keeps creeping up.
Each cohort costs more than the last. The trend is gradual but consistent, and no one can clearly explain why.
More creative going out. Fewer winners coming back.
The team is launching plenty of ads. Few of them break through. The account leans on a small number of survivors.
Scaling stalls every time.
Spend pushes past a ceiling and performance falls off. The system can't seem to absorb more pressure without losing control.
Reports go out. Decisions don't follow.
The dashboards exist. The numbers update. But the connection between what's in the report and what gets done next is unclear.
You're working harder for the same result.
More hours, more meetings, more dashboards. The output stays flat. The friction has gotten louder than the growth.
These aren't six problems. They're one constraint showing up in six places. The Diagnostic finds it.
Who This Is For
Built for a specific kind of DTC brand.
The Diagnostic is built for DTC brands where the spend has gotten serious, the system has gotten complicated, and the gap between the work and the result has gotten loud enough to stop ignoring.
The right fit
- ✓ DTC brands running $500K–$5M in annual revenue
- ✓ Putting $10K–$100K/month into Meta
- ✓ Founders who own the growth function and want a senior Growth Operator reading the account with them, not a junior reporting to them
- ✓ Brands where creative, Meta, and KPIs are all happening but aren't connected, and you feel the gap
- ✓ Operators who've worked with agencies before and know exactly what they don't want
Not the right fit
- Brands below $500K revenue or under $5K/month Meta spend
- Anyone shopping for the cheapest media buyer, not the best-fit operator
- Founders who'd rather work through account managers than directly with the person running the system
If you recognize yourself in the first list, the Diagnostic is the fastest way to find out what's actually holding you back.
Growth Diagnostic
A Growth Operator under the hood of your account.
This is the expert-led read. Steve goes inside your actual account, runs the full diagnostic himself, and comes back with a clear answer on what's happening, why, and what to do next. Scoped, specific, and built to produce decisions, not observations.
What's included
✓ 60-minute live Zoom strategy session
✓Account review across Meta, Shopify, and Triple Whale (if you use it)
✓A direct call on which system is creating your bottleneck
✓A 30–90 day action plan prioritized by leverage and reversibility
✓Written PDF report and Loom video walkthrough
✓All deliverables in your inbox within 7 days
If the Diagnostic leads into The Growth Engine, your $250 is credited toward the first month.
Operator Advantage
What you get when the person reading your account has run the play.
Most diagnostics are run by a junior analyst against a checklist, or by a tool that hands you a score. This one is run by the operator who has managed $20M+ in Meta spend across 30+ DTC brands and made these calls in live accounts, with real money on the line.
Pattern recognition, not a checklist.
Five years and 30+ brands means the constraint capping your account is usually one Steve has already seen and fixed.
One operator reads the whole system.
Creative, Meta, and KPIs get read together, by the same person, so the diagnosis accounts for how they interact instead of three siloed opinions.
A real call, not a pile of observations.
You get a decision on the single biggest constraint and what to do about it, not a 40-point audit that leaves you to sort the priorities.
Senior judgment at entry cost.
$250 buys an hour with the operator who would run the entire engagement, before you commit to anything bigger.
FAQ
Questions operators ask before booking.
How is this different from the free Scorecard?
The Scorecard is a self-assessment you run in 15 minutes. The Diagnostic is Steve personally inside your actual account, doing the analysis himself and delivering a written read plus a walkthrough. One points you roughly where to look. The other tells you what's wrong and what to do.
Who actually does the work?
Steve does. He runs the account review, makes the call on your constraint, and records the walkthrough himself. No analysts, no handoffs, no template.
What access do you need?
Read-only access to your Meta account, and ideally Shopify and your analytics (Triple Whale or similar). Read-only means Steve can see everything and change nothing. Nothing in your account moves without you.
What do I actually walk away with?
A written PDF report, a Loom walkthrough talking through it, a named primary constraint, and a 30–90 day action plan prioritized by leverage. Decisions you can act on with or without us.
Am I obligated to continue after?
No. The Diagnostic stands on its own. If it makes sense to move into the Growth Engine, your $250 credits toward the first month. If it doesn't, you keep the plan and we part on good terms.
How soon do I get it?
The live session is booked at checkout. The full deliverables land in your inbox within seven days of the session.
What's Next
Find your constraint. Then decide what's next.
One session, one operator, one clear read on what's capping your growth. In seven days you'll know the single biggest thing holding the account back and exactly what to do about it. What you do with that is up to you.
Book Your Diagnostic$250, credited toward your first month if you move into the Growth Engine.
Operator-led growth for DTC brands.